Daniel Binns

I'm Daniel, Global CEO of Elmwood — one of the world's leading strategic brand design consultancies and part of the MSQ Group. I lead our five Studios across London, Singapore, Shanghai, Amsterdam and New York, which is where I'm currently based. I'm a globalist at heart and have spent over 35 years in the branding and communications industry, working across seven countries on four continents. Before joining Elmwood, I spent 11 years at Interbrand as Global Chief Growth Officer and CEO of North America. Prior to that, I was with McCann for 18 years, holding senior positions including EVP and Worldwide Account Director on Coca-Cola and Unilever, Regional President for McCann Africa, and CEO roles in Indonesia and Malaysia.