From Start-up to Scale-up. How Stick + Twist Supercharged Value Through Business and People Transformation

Between July 2023 and January 2025, Stick + Twist underwent a bold business and people-led transformation to align rapid business growth with a culture that puts people at its core. We set out to re-engineer our culture to support a new operating model, unlock performance and attract top-tier talent.

The result? A culture that balances its commercial ambition with people impact, delivering +118% business revenue growth (FY24 vs FY22), external recognition through two Business and Culture Awards (2024), and a reputation as a values-driven consultancy where employees and clients thrive. This positive reputation has meant we’ve been able to recruit top talent through direct channels, saving over £100k in recruitment fees, whilst maintaining a high retention rate with zero employee resignations.