Transformation of personal loans acquisition journey

A leading high street bank partnered with Jaywing to address systemic inefficiencies in its personal loans acquisition journey, from costly, error-prone affordability assessments to inconsistent customer experiences. Jaywing’s technology-led intervention delivered rapid and lasting transformation through a combination of credit risk expertise, advanced analytics, and the creation of a proxy scorecard that aligned closely with internal credit policies.

Within four weeks, Jaywing developed and deployed a bespoke scorecard model capable of refining lending decisions at the pre-application stage. This enabled the bank to identify better-quality customers earlier, reduce unnecessary declines, and improve data efficiency. In parallel, Jaywing identified and corrected affordability rules, improving fairness to assessments and unlocking new business volume.

This project delivered significant outcomes:

- A c.40% reduction in data costs (£300k annual saving)
- c.25% more quotes generated
- Customers borrowed over £1,000 more per loan
- c.30% more sales equating to an increase of multi-millions in profit

It’s also changed how they evaluate their lending strategies, setting a new standard for speed, precision, and cross-functional collaboration. This is a clear example of technology enabling both operational improvement and better customer outcomes, at pace and at scale.