Transforming Culture, Capability and Commercial Impact through People

Client: RS Group

Faced with declining margins and a transactional sales culture, RS Group plc partnered with Discovery ADR Group to deliver a people-led transformation of its global sales function. The aim: shift mindset, uplift capability, and embed a sustainable high-performance culture.

Over nine years, RS and Discovery have built a behavioural and leadership development engine from the ground up, rooted in diagnostic Talent Centres, tailored learning pathways, and recurring development cycles. More than 270 employees have been through the programme, with individual progress, cultural alignment, and commercial impact tracked and refined at every stage.

The results speak for themselves: within 18 months, RS returned to double-digit growth, sustained over four years. Talent Centre data shows 62% of delegates improved their performance, over half moved to higher competency bands, and those completing Discovery programmes recorded major gains in commercial and execution capability.

This is not one-off training. It is a cultural transformation embedded in hiring, leadership, and day-to-day behaviour. Employee engagement reached record highs, 94% rated the programme ‘excellent’, and sales teams are now empowered to think strategically, act consultatively, and perform commercially.

This is people-led transformation done right: scalable, evidence-based, and rooted in purpose. A partnership between RS and Discovery that continues to evolve, delivering lasting impact for individuals, teams, and the business.