Uniting a global workforce through purpose during transformation

A leading global grocery chain, embarked on the transformative initiative to address significant challenges, including IT transformation, organisational restructuring, and rising costs that threatened its competitive advantage. The initiative aimed to globalise operations, align employees with their new Purpose, values, and principles, and foster a united culture across all stores and countries.

The premise of the initiative was simple yet powerful: every store, department, and region is part of ONE global business, united by shared values, operating principles, and a clear Purpose. The initiative sought to improve understanding of the business direction, align efforts with its strategic goals, and celebrate its global community as one team.

Leveraging insights from proprietary research and best practices, they implemented a comprehensive strategy that included leadership alignment, a global champions network, and a leader-led cascade approach. Key actions included the creation of a global change narrative, a Top 200 Leader Event, and an embedding phase to reinforce key messages through diverse channels.

The results were transformative: employee engagement increased from 71% to 95%, qualitative feedback highlighted improved clarity and trust, and the initiative fostered a sense of unity and collaboration across the organisation.

The initiative exemplifies the power of strategic change communication in driving global transformation, delivering measurable improvements in productivity, operational performance, and employee satisfaction while uniting employees under a shared Purpose.