Jade Raad

After spending over a decade at Channel 4 in various roles, including Creative Content Partnerships Business Manager, Jade joined Little Dot Studios in 2018 as MD of Brand Strategy. Building out a new start-up agency under the little Dot Studios banner. She took that from 'start up' to a profit-generating division within 2 years. She is now Chief Growth Officer at Jungle and MD of the Jungle Agency. Jade's expertise in digital creative production, understanding of audience engagement, and brand building is the catalyst for transformation within the Jungle Agency, and her role is to oversee the development, build, and leadership of the agency's social and influencer offering. Jungle Creations, as a full-service social and influencer agency, aims to enable brands to 'broadcast' to their audiences and grow them meaningfully across digital platforms with an audience-first approach. Huge emphasis is placed on creative effectiveness, innovation, and holistic digital strategy. Clients on this journey include Disney, Red Bull, Clarins, Superdrug, Major League Baseball, Pepsi and DFS, to name a few. Whilst at Channel 4 much of Jade's time was spent driving both commercial innovation and bottom-line delivery. No spell in this space would be complete without a range of awards and accolades, including an array of Campaign Media Week and Drum nods as well as being part of Campaign's 'sales team of that year' no less than three times. Jade has worked with more iconic brands than you can shake a tail feather at, including partnerships with British Gas, McCain, L'Oreal, Nikon, Domino's, Sainsbury's, O2, Mars - the list goes on. Previous roles have spanned sponsorship, digital activation, and linear and digital branded entertainment. If that wasn't enough as a side hustle, Jade founded and managed Debut Productions, a London-based theatre company that produced actor showcases across the UK. She resides in East London, she cycles everywhere and is very well-travelled. A career dedicated to brands growing meaningful audiences and developing community in the digital and broadcast space. Founder of a successful digital and social agency harnessing rapid change in the consumer landscape, enabling growth for partners whilst developing innovative agency products.