Kirill Baryshkov

Global Media & Measurement Partner , L'Oreal

Kirill Baryshkov is a Global Business Partner at L'Oreal, based in Paris, responsible for driving digital transformation and marketing effectiveness across international markets. With over 15 years of experience in digital, data analytics, and team leadership, Kirill has led the creation of in-house media and analytics departments in both Russia and global headquarters. He is passionate about building high-performance teams, leveraging AI and data-driven insights, and mentoring the next generation of marketing leaders. Kirill regularly contributes as a guest lecturer at leading universities and serves on the jury for major marketing and innovation awards.