Best Agency

This category is for PR, marketing, advertising, digital, media or creative agencies that have helped clients to achieve transformational outcomes, such as increased sales, brand awareness or market share. All entries must have the written support of any client companies which are mentioned in detail.

Best Campaign

This category recognises the PR, marketing and advertising agencies or in-house marketing departments at organisations that have achieved a transformational outcome through a specific or series of marketing, advertising or communications campaigns. These could be internal or external. All entries must demonstrate tangible success, for instance significantly increased sales or transformed brand awareness.

Best Brand Transformation

Brands transform in the same way as the businesses behind them do – and conceiving, managing and communicating a new brand to customers and markets requires critical thinking and a broad range of skills. This category celebrates brand transformations, and the internal and external experts who make them possible.