CATEGORIES & CRITERIA
Best Use of Technology in Transformation
Summary:
This category recognises organisations that have successfully leveraged technology as a catalyst for change and the consultancies / advisors that have helped them to do so. Whether it’s improving internal operations, enhancing customer experience or launching a new digital product, this award celebrates tech that delivers real, measurable transformation.
Who should enter?
Organisations that have implemented transformational change and / or the consultancies and advisors that helped them to do so.
What Judges Are Looking For:
- A clear business challenge or goal that required transformation
- The technology implemented (e.g. cloud, automation, AI, new platforms, digitisation)
- How the technology was integrated into the organisation (not just adopted)
- Evidence of impact - such as increased efficiency, revenue growth, better customer outcomes or employee engagement
- Consideration of organisational and cultural change alongside the tech roll-out
Example Entry:
A logistics company digitised its end-to-end supply chain using cloud-based tracking, predictive analytics, and real-time customer interfaces. This reduced delivery times by 30%, improved customer satisfaction scores, and gave leadership actionable data that reshaped their operating model.
Best Use of AI in Transformation
Summary:
This award recognises the most innovative and effective use of artificial intelligence to drive transformation. Whether it improved internal efficiency, elevated customer experience or launched a new AI-driven product, it should demonstrate AI’s real-world impact.
Who should enter?
Organisations that have implemented transformational change and / or the consultancies and advisors that helped them to do so.
Judges Are Looking For:
- A clearly defined business problem/opportunity
- How AI was applied (e.g. automation, predictive analytics, chatbots, machine learning)
- Consideration of ethical, legal and data implications
- Measurable outcomes linked to AI integration
- Scalability or potential for ongoing impact
Example Entry:
A retail bank used AI to power a personalised digital assistant, handling 70% of customer queries and reducing call centre costs by 40% while improving customer satisfaction.
Most Transformational M&A Deal
Summary:
This award celebrates mergers, acquisitions or disposals that resulted in meaningful, long-term change - not just financial gain. It’s about deals that reshaped strategy, operations or culture.
Who should enter?
Organisations that have implemented transformational change and / or the consultancies and advisors that helped them to do so.
Judges Are Looking For:
- Strategic rationale behind the deal
- Integration planning across systems, teams and culture
- Clear before-and-after impact (financial, operational, brand)
- Long-term value creation
- Leadership and change management effectiveness
Example Entry:
A global tech company acquired a cybersecurity startup to rapidly expand its service offering, integrating talent and tech to open up a new market within 12 months.
Best People-Led Transformation
Summary:
This category rewards organisations that put people and culture at the heart of their transformation - driving change from within and creating lasting impact through leadership, engagement and values.
Who should enter?
Organisations that have implemented transformational change and / or the consultancies and advisors that helped them to do so.
Judges Are Looking For:
- A compelling reason for the cultural or people transformation
- How employees were engaged in the process
- Evidence of leadership alignment and communication
- Tangible outcomes (e.g. retention, engagement, productivity)
- Cultural or behavioural shifts that stuck
Example Entry:
A healthcare provider restructured its leadership model and introduced bottom-up decision-making, leading to a 25% increase in employee satisfaction and faster service delivery.
Best Customer-Focused Transformation
Summary:
This category honours organisations that transformed their operations, services or strategy to become truly customer-centric. It's about using customer insight to deliver long-term value.
Who should enter?
Organisations that have implemented transformational change and / or the consultancies and advisors that helped them to do so.
Judges Are Looking For:
- Evidence of deep listening to customer feedback
- How insights were turned into action
- Measurable improvements in customer experience or loyalty
- Alignment of product/service strategy with customer needs
- Internal cultural shift toward customer-centric thinking
Example Entry:
A utility company redesigned its billing system based on customer input, reducing complaints by 60% and boosting satisfaction scores to their highest level in five years.
Most Sustainable Transformation
Summary:
This category recognises businesses that placed sustainability at the core of their transformation - beyond compliance or CSR, embedding it into strategy, operations and culture.
Who should enter?
Organisations that have implemented transformational change and / or the consultancies and advisors that helped them to do so.
Judges Are Looking For:
- Clear sustainability goals tied to business strategy
- Systemic or structural changes (not just one-off projects)
- Measurable environmental or social impact (e.g. carbon reduction, circular models)
- Buy-in from leadership and employees
- Transparency in reporting and long-term commitment
Example Entry:
A manufacturer overhauled its production processes to eliminate waste, transition to renewable energy and redesign packaging - cutting emissions by 45% and costs by 12%.
Best Public or Third Sector Transformation
Summary:
This award celebrates outstanding transformation within the public or third sector - improving services, access, efficiency or outcomes for the communities they serve.
Who should enter?
Organisations that have implemented transformational change and / or the consultancies and advisors that helped them to do so.
Judges Are Looking For:
- A clear need or driver for change
- Innovative use of limited resources
- Evidence of improved outcomes for users/stakeholders
- Process, cultural or structural shifts
- Measurable results in delivery, access or satisfaction
Example Entry:
A local council digitised its housing services, reducing application time by 50% and improving access for vulnerable residents.
Best SME Transformation
Summary:
This category celebrates small and medium-sized enterprises that have undergone bold transformation to grow, pivot or thrive. It’s about agility, ambition and impact on a leaner scale.
Who should enter?
Organisations that have implemented transformational change and / or the consultancies and advisors that helped them to do so.
Judges Are Looking For:
- A compelling story of transformation
- Smart use of resources and innovation
- Evidence of impact: growth, profit, efficiency or new market entry
- Strategic vision and leadership
- People or culture shifts, if relevant
Example Entry:
An independent clothing brand replatformed to e-commerce during the pandemic, adopted a circular fashion model, and grew revenue 200% in 18 months.
Best Global Transformation
Summary:
This award recognises transformations rolled out across multiple countries or global teams, demonstrating alignment across borders while navigating complexity.
Who should enter?
Organisations that have implemented transformational change and / or the consultancies and advisors that helped them to do so.
Judges Are Looking For:
- A global challenge or strategy with local execution
- Coordination across regions, languages and cultures
- Consistent implementation of systems/processes
- Evidence of worldwide impact
- Leadership and communication across geographies
Example Entry:
A professional services firm unified 20+ regional offices onto a single digital platform, standardising delivery and increasing collaboration globally.
Best Advisor
Summary:
This category recognises a consultancy or advisor who played a critical role in delivering transformation for one or more clients - whether strategic, cultural, operational or digital.
Judges Are Looking For:
- A clear brief and role in the transformation/s
- Innovative thinking and strategic insight
- Strong collaboration and client partnership
- Tangible outcomes driven by the advisor’s input
- A credible and well-evidenced impact statement
Example Entry:
A digital consultancy helped a national charity modernise its services through data-driven insights and agile coaching, leading to a 40% uplift in donations.
Best Brand Transformation
Summary:
This award celebrates organisations that have successfully transformed their brand identity, positioning or perception to better reflect who they are today and where they’re going.
Who should enter?
Organisations that have implemented transformational change and / or the consultancies and advisors that helped them to do so.
Judges Are Looking For:
- Clear rationale and objectives for the brand change
- Strategy behind the visual and verbal identity
- Internal and external alignment
- Evidence of impact: awareness, relevance, sales or perception
- Integration with broader business transformation
Example Entry:
A financial services firm repositioned its brand for younger audiences with a new visual identity, tone of voice and digital-first campaigns - resulting in a 30% increase in new accounts.
Best Campaign
Summary:
This category recognises the PR, marketing and advertising agencies or in-house marketing departments at organisations that have achieved a transformational outcome through a specific or series of marketing, advertising or communications campaigns. These could be internal or external.
Judges Are Looking For:
- Bold or innovative creative direction
- Details on the strategy behind the campaign/s
- Tangible outcomes - increased sales, engagement, awareness, conversions or brand sentiment
- Use of insight, data or audience feedback
- Multi-channel execution and integration (if relevant)
Example Entry:
An awareness campaign for a healthcare brand focused on empowerment-driven storytelling, which resulted in a 65% increase in social engagement and record-breaking web traffic compared to previous fear-based messaging.
Best Agency
Summary:
This award is for PR, marketing, advertising, digital, media or creative agencies that have helped clients to achieve transformational outcomes, such as increased sales, brand awareness or market share. All entries must have the written support of any client companies which are mentioned in detail.
Judges Are Looking For:
- Tangible outcomes, such as increased sales or brand awareness, for client companies
- Client wins and industry awards
- Clear focus on the needs of individual clients
- Use of insight, data or audience feedback
Example Entry:
An advertising agency created a digital campaign for a clothing brand focused on boosting emotional connections, increasing the brand’s pricing power by 25%.
