Summary:

This category recognises organisations that have successfully leveraged technology as a catalyst for change. Whether it’s improving internal operations, enhancing customer experience or launching a new digital product, this award celebrates tech that delivers real, measurable transformation.

What Judges Are Looking For:

• A clear business challenge or goal that required transformation
• The technology implemented (e.g. cloud, automation, AI, new platforms, digitisation)
• How the technology was integrated into the organisation (not just adopted)
• Evidence of impact - such as increased efficiency, revenue growth, better customer outcomes or employee engagement
• Consideration of organisational and cultural change alongside the tech roll-out

Example Entry:

A logistics company digitised its end-to-end supply chain using cloud-based tracking, predictive analytics, and real-time customer interfaces. This reduced delivery times by 30%, improved customer satisfaction scores, and gave leadership actionable data that reshaped their operating model.

Summary:

This award recognises the most innovative and effective use of artificial intelligence to drive transformation. Whether it improved internal efficiency, elevated customer experience or launched a new AI-driven product, it should demonstrate AI’s real-world impact.

Judges Are Looking For:

• A clearly defined business problem/opportunity
• How AI was applied (e.g. automation, predictive analytics, chatbots, machine learning)
• Consideration of ethical, legal and data implications
• Measurable outcomes linked to AI integration
• Scalability or potential for ongoing impact

Example Entry:

A retail bank used AI to power a personalised digital assistant, handling 70% of customer queries and reducing call centre costs by 40% while improving customer satisfaction.

Summary:

This award celebrates mergers, acquisitions or disposals that resulted in meaningful, long-term change - not just financial gain. It’s about deals that reshaped strategy, operations or culture.

Judges Are Looking For:

• Strategic rationale behind the deal
• Integration planning across systems, teams and culture
• Clear before-and-after impact (financial, operational, brand)
• Long-term value creation
• Leadership and change management effectiveness

Example Entry:

A global tech company acquired a cybersecurity startup to rapidly expand its service offering, integrating talent and tech to open up a new market within 12 months.

Summary:

This category rewards organisations that put people and culture at the heart of their transformation - driving change from within and creating lasting impact through leadership, engagement and values.

Judges Are Looking For:

• A compelling reason for the cultural or people transformation
• How employees were engaged in the process
• Evidence of leadership alignment and communication
• Tangible outcomes (e.g. retention, engagement, productivity)
• Cultural or behavioural shifts that stuck

Example Entry:

A healthcare provider restructured its leadership model and introduced bottom-up decision-making, leading to a 25% increase in employee satisfaction and faster service delivery.

Summary:

This category honours organisations that transformed their operations, services or strategy to become truly customer-centric. It's about using customer insight to deliver long-term value.

Judges Are Looking For:

• Evidence of deep listening to customer feedback
• How insights were turned into action
• Measurable improvements in customer experience or loyalty
• Alignment of product/service strategy with customer needs
• Internal cultural shift toward customer-centric thinking

Example Entry:

A utility company redesigned its billing system based on customer input, reducing complaints by 60% and boosting satisfaction scores to their highest level in five years.

Summary:

This category recognises businesses that placed sustainability at the core of their transformation - beyond compliance or CSR, embedding it into strategy, operations and culture.

Judges Are Looking For:

• Clear sustainability goals tied to business strategy
• Systemic or structural changes (not just one-off projects)
• Measurable environmental or social impact (e.g. carbon reduction, circular models)
• Buy-in from leadership and employees
• Transparency in reporting and long-term commitment

Example Entry:

A manufacturer overhauled its production processes to eliminate waste, transition to renewable energy and redesign packaging - cutting emissions by 45% and costs by 12%.

Summary:

This award celebrates outstanding transformation within the public or third sector - improving services, access, efficiency or outcomes for the communities they serve.

Judges Are Looking For:

• A clear need or driver for change
• Innovative use of limited resources
• Evidence of improved outcomes for users/stakeholders
• Process, cultural or structural shifts
• Measurable results in delivery, access or satisfaction

Example Entry:

A local council digitised its housing services, reducing application time by 50% and improving access for vulnerable residents.

Summary:

This category celebrates small and medium-sized enterprises that have undergone bold transformation to grow, pivot or thrive. It’s about agility, ambition and impact on a leaner scale.

Judges Are Looking For:

• A compelling story of transformation
• Smart use of resources and innovation
• Evidence of impact: growth, profit, efficiency or new market entry
• Strategic vision and leadership
• People or culture shifts, if relevant

Example Entry:

An independent clothing brand replatformed to e-commerce during the pandemic, adopted a circular fashion model, and grew revenue 200% in 18 months.

Summary:

This award recognises transformations rolled out across multiple countries or global teams, demonstrating alignment across borders while navigating complexity.

Judges Are Looking For:

• A global challenge or strategy with local execution
• Coordination across regions, languages and cultures
• Consistent implementation of systems/processes
• Evidence of worldwide impact
• Leadership and communication across geographies

Example Entry:

A professional services firm unified 20+ regional offices onto a single digital platform, standardising delivery and increasing collaboration globally.

Summary:

This category recognises a consultancy or advisor who played a critical role in delivering transformation for a client - whether strategic, cultural, operational or digital.

Judges Are Looking For:

• A clear brief and role in the transformation
• Innovative thinking and strategic insight
• Strong collaboration and client partnership
• Tangible outcomes driven by the advisor’s input
• A credible and well-evidenced impact statement

Example Entry:

A digital consultancy helped a national charity modernise its services through data-driven insights and agile coaching, leading to a 40% uplift in donations.

Summary:

This award celebrates organisations that have successfully transformed their brand identity, positioning or perception to better reflect who they are today and where they’re going.

Judges Are Looking For:

• Clear rationale and objectives for the brand change
• Strategy behind the visual and verbal identity
• Internal and external alignment
• Evidence of impact: awareness, relevance, sales or perception
• Integration with broader business transformation

Example Entry:

A financial services firm repositioned its brand for younger audiences with a new visual identity, tone of voice and digital-first campaigns - resulting in a 30% increase in new accounts.

Summary:

This category recognises the reinvention of a campaign strategy that resulted in greater engagement, stronger performance or a more powerful connection with audiences. It could be a shift in creative approach, media mix, messaging or targeting that fundamentally changed how a brand speaks - and how people respond.

Judges Are Looking For:

• A clear shift from a previous campaign or strategy
• A bold or innovative new creative direction
• Use of insight, data or audience feedback to inform the transformation
• Multi-channel execution and integration (if relevant)
• Tangible outcomes - engagement, awareness, conversions or brand sentiment

Example Entry:

A healthcare brand overhauled its awareness campaign from fear-based messaging to empowerment-driven storytelling, resulting in a 65% increase in social engagement and record-breaking web traffic.

Summary:

This award honours an agency - whether creative, digital, PR, media or strategic. That has transformed how it operates, serves clients or grows. It could involve a business model shift, structural change, new service offerings or a bold culture reset.

Judges Are Looking For:

• A clear rationale for the transformation (e.g. market disruption, growth ambition, internal challenge)
• Strategic actions taken - new capabilities, tech, leadership, processes or services
• Cultural alignment and employee engagement
• Evidence of impact: client wins, revenue growth, retention, innovation or awards
• A forward-looking mindset - how the transformation future-proofs the agency

Example Entry:

A mid-sized creative agency pivoted to become a hybrid brand/tech consultancy, restructuring its leadership, investing in AI tools and launching a new innovation division - doubling revenue and landing two FTSE 100 clients within 12 months.